Primal is a cycling apparel company established in the early 90’s and known for their bright and elaborate designs. Over the 2 years that I spent in their art department, I helped bring the women’s line to the forefront in the industry. My work (both Men’s and Women’s) can be found at stores like REI and Sport’s Authority. I was also proud to be apart of the custom design for organizations and events like People For Bikes and the Courage Classic. Check out Primal’s website at www.primalwear.com.